Lilly Singh may not be living in her parent’s basement, but she has found a way to reap some serious attention by vlogging in her room. The Canadian comedian took her act to YouTube when she saw that there were few channels featuring women, and in particular, South Asian women.
A lot of her videos are of her IISuperwomanII character, who she created in her mind when she was eight years old. She also portrays caricatures of her parents, interviews her friends, and sells t-shirts from her Unicorn Island website.
The key to her videos and what makes them so globally popular is that they are relatable and shareable, everyday topics and relationships, while embracing her Indian culture.
This year was especially good to Singh. People Magazine listed her on the 2015 Ones To Watch list. She won the MTV Fandom Award for Social Superstar of the Year; and she took home a Streamy Award for First Person. Canadian Business magazine shows a behind-the-scenes shoot that tells you that her videos are more than just point and shoot.